Facebook Business Pages

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1) There's a major difference between post reach and post engagement on Facebook business pages. Post reach is simply the number of people who saw your page or saw some form of content on your page. Post engagement refers to any form of activity people participated in on your page, such as clicking an ad, an about section, etc.

2) Knowing the difference is important because simply reaching a population of people doesn't mean much if they are not actively visiting the page and engaging in the material on that page. After your page reaches someone it has to have captivating material that will hook someone, and entice them to visit the page and learn more.

3) Facebook Insights is a really important tool for really going deep into the specific analytics of your business page. It provides great, real-time results that will help shed some light onto what the page needs work on based on the demographics your page is reaching. It really allows an entrepreneur to fine tune into specific areas and cater to the specific groups that view your business page more.

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